For Art + Business ONE developing a brand image for Sterling Ranch was not just about creating a logo, website and marketing collateral. Instead, it was about creating a brand that connects people to the differentiating aspects of the new master planned community. This includes how the brand is manifested through community experiences, and communicating those experiences via marketing that resonates with a broad, yet highly targeted, range of audiences.
Art + Business ONE began working with Sterling Ranch in July 2014. After an initial visioning session with the owners of Sterling Ranch, they created 10 messaging elements that represent the unique characteristics of this new community: education, energy, health, home, lifestyle, outdoors, safety, technology, time and water.
The main theme that is communicated throughout Sterling Ranch and its brand is the duality of stewardship. The owners are not only stewards of the area’s natural surroundings, but also of enhancing the quality of life for the residents of the community.
The Sterling Ranch logo was designed with this theme in mind. The duality of stewardship is represented through the two interlocking shapes and each point represents one of the eight villages of Sterling Ranch. Paramount Center, the ninth village and heart of the community, is represented by the sunlight shining through the center of the logo.
Last year, the Sterling Ranch website, developed in partnership by Art + Business ONE and Siemens, received a 2015 MAME Award for Best Community Website. The website’s mobile first strategy ensures that people get the full story of Sterling Ranch including all of the amenities in a communicative platform that is easily digestible on a tablet, mobile phone or PC.
“We’ve created the foundation, the backbone, the platform for the community’s digital venues now and in the future,” said Ethan Demby, program and content director at Art + Business ONE. “For a prospective resident using the current marketing website, or a future resident logging in to pay their utility bills, the experience will be seamless.”
Art + Business ONE was founded in 1975 by Lance Jackson who has over 40 years of experience in branding for the real estate industry. Jackson and Demby are both Colorado natives who, along with the other company’s partners, are invested in working with new communities in Colorado to nurture the best quality of life and provide a showcase of what makes this state so great.
“The owners of Sterling Ranch bring a high level of integrity to this project in making sure this is a community that is done right – bolstering the quality of life for its residents,” said Ethan Demby. “As an integrated marketing firm, our philosophy is to bring together the community, strategy and visual assets and ensure they are all expressed the same way through marketing.”
The company will continue to work with Sterling Ranch on establishing and implementing a holistic approach to community branding that includes extending the brand for each of its nine villages via interactive exhibit areas throughout the community and how that is communicated in ads, brochures and other venues.
For more information on Art + Business ONE, visit www.artandbusinessone.com.
As a full-service civil and structural engineering and surveying firm, Martin/Martin has been involved in a number of high profile projects in the Denver Metro Area for over 70 years. The Colorado State Capitol Dome project, Saint Joseph Hospital Heritage project, Museum of Contemporary Art, and the Denver Performing Art Complex are just a few of the many projects that the company has completed since its inception.
Martin/Martin has also been invested in Douglas County, Colorado since the beginning and one of its long-standing clients in the Northwest Douglas County area is Lockheed Martin, where they serve as the company’s civil and structural engineering firm.
More recently, the company has been working in Northwest Douglas County on the Sterling Ranch development. Their work started in 2012 with wastewater planning, which included sewer interceptors and a wastewater treatment plant. In 2014, they were asked to provide civil engineering for the first phase of residential development.
In the summer of 2015, the groundbreaking ceremony for the Sterling Ranch development was held and construction began shortly after. Martin/Martin is one of three engineering firms working on the first phase of the land development.
“We cannot express enough gratitude to the ownership group of Sterling Ranch for allowing us to be involved in such a technologically advanced project,” said John Moore, III, P.E., vice president and director of civil engineering at Martin/Martin. “In many ways this project is on the forefront of how developments should, and will, be designed in the future. “
Additional Martin/Martin projects in Douglas County include: Douglas County Fairgrounds in Castle Rock, Entertainment District in Lone Tree, Meridian Metropolitan District, Plum Creek and Plum Creek South developments, Plum Creek Golf & Country Club, and Stonegate Development, along with several others.
Martin/Martin has been operating worldwide from Colorado since the 1940s and is a nationally ranked engineering firm. Their services are provided to municipalities, public and private redevelopment entities, architects, homebuilders, state and federal agencies, land developers and special districts in Colorado, across the United States and in other countries.
For more information, visit their website at www.martinmartin.com.
Can you believe it? It has been almost two years now since the Children’s Hospital Colorado (Children’s Colorado) opened its South Campus in Highlands Ranch. In its first year of business alone the South Campus provided more than 41,550 outpatient specialty visits. Clearly there is a need for this type of facility in Douglas County.
The approximately 180,000-square-foot facility, located at the corner of Plaza Drive and Lucent Blvd., opened in December 2013. We recently spoke with the Hospital’s Director of Finance and Business Operations at the South Campus, Seanín Erickson, about the new facility and its impact on our local community. Here’s what she had to say:
Erickson: As we continue to explore opportunities to expand in the community, this was an excellent opportunity to bring care closer to the growing population of Highlands Ranch and the southern Denver suburbs. We listened to our patients and families in these areas and heard that the community wanted treatment options closer to home. Children’s Colorado South Campus, Highlands Ranch is designed and built to enhance our care for kids in this region, which is identified as one of the fastest growing communities in the state.
What areas do you serve from this facility?
Erickson: We serve the southern Denver suburbs including, but not limited to, Highlands Ranch, Littleton, Lone Tree, Roxborough Park, Ken Caryl, Sedalia, Castle Rock and the upcoming housing development of Sterling Ranch.
What kinds of services are provided in the Highlands Ranch location?
Erickson: Children’s Colorado South Campus offers a wide range of expert pediatric care including Emergency and Urgent Care, Inpatient and Surgery Care, Outpatient Specialties, same day Infusion services, overnight Sleep Studies, along with state-of-the-art imaging services (including MRI, CT, ultrasound and fluoroscopy) and diagnostic services (including ECHO, EKG, EEG, audiology and sleep studies.)
What opportunities are there for community involvement?
Erickson: The Association of Volunteers assists Children’s Colorado – including South Campus – in its mission by providing volunteers to support patients, families, and staff, and by providing resources through fundraising and advocacy. The South Campus has approximately 80 current volunteers. Additionally there is a Highlands Ranch Chapter that is comprised of members from the Highlands Ranch and Castle Rock areas. The Chapter participates in a multitude of community events throughout the year to benefit Children’s Colorado.
Erickson: On Saturday, December 12th the South Campus will be hosting a South Pole holiday event that includes the opportunity for pictures with Santa. This event is open to the pediatric public to enjoy time in a winter wonderland atmosphere.
What else would you like people to know about Children’s Colorado?
Erickson: Children’s Colorado has defined and delivered pediatric health care excellence for more than 100 years and is a leading pediatric network entirely devoted to the health and well being of children. U.S. News & World Report has acknowledged us as one of the nation’s outstanding pediatric hospitals and we were ranked 5th on its Best Children’s Hospitals 2015-16 Honor Roll. We are known for both our nationally and internationally recognized medical, research, education and advocacy programs, as well as comprehensive everyday care for kids throughout Colorado and surrounding states.
Over 100 people attended the official ground breaking ceremony last week for Seven Stones Chatfield. The 35-acre botanical garden cemetery, located at North Rampart Range Road, south of Titan Road, is the first of its kind in Colorado, and is Douglas County’s first new cemetery in more than 100 years.
However, this is not your grandma’s cemetery. While the thought of a cemetery may conjure up images of rows of headstones found in traditional burial grounds, picture instead, beautiful gardens with flowers, trees, winding paths, water features, artistic sculptures, fire pits and outdoor gathering and seating areas.
With this new development, Seven Stones is reinventing the entire experience, offering a fresh approach and a peaceful place for people to honor and memorialize their loved ones and celebrate their lives.
This botanical gardens cemetery will include ground burial and cremation memorials, with many unique options and tributes never before available. Technology will also be included in memorial tributes, so each life story can be remembered and shared. These “memory medallions” will feature a QR code that people can scan with their smart phones to view photos, videos and other tributes to the deceased.
Mausoleums, private family estates, and pet memorials will also be incorporated as part of the garden, designed as a gathering place for people to remember and pay honor to their loved ones.
One of the challenges of traditional cemeteries is the ongoing maintenance costs associated with them and ensuring that they are well maintained long after they have reached capacity. Seven Stones will not be a maintenance-intensive location and the company has set up a perpetual care fund to ensure that the funding will be available to maintain the land for the long term.
Why the name Seven Stones? The number seven holds significance in almost every culture and religion. As the Seven Stones’ team better understood how rooted the number seven is in different cultures, it became clear that it embodies acceptance of all, which is a cornerstone of Seven Stones’ beliefs. In addition, it represents the seven core values of the company – inform, educate, engage, listen, learn, provide and ensure. “Stones” symbolize strength and durability, which fittingly describes the cemetery as a long-term, permanent fixture of the community.
This new development brings another small, locally owned business to northwest Douglas County – an area that is expecting increased growth in the near future.
“We are delighted to welcome Seven Stones Chatfield to northwest Douglas County,” said Amy Sherman, president of the Northwest Douglas County EDC. “As the first botanic gardens cemetery, they will fit perfectly into our Colorado lifestyle and our landscape. We welcome innovative and forward thinking businesses to our region and look forward to having Seven Stones unite with our business community.”
Construction of Seven Stones Chatfield will begin next month. The site will be built in three phases, the first of which is planned to open in the fall of 2015.
For more information visit www.discoversevenstones.com or call 303-717-7117.